Expanding on the trend of wearing a silver bead hanging from a leather cord around the neck, Trollbeads originated the ‘bead on bracelet’ concept in Denmark in 1976.

Combining eccentric creativity with traditional craftsmanship, Trollbeads tap into our basic instinct to collect.

Designed by silversmith Søren Nielson, the first Trollbead was sold from his father’s jewellery shop in Copenhagen. This original bead, decorated with no less than six faces, was the starting point for an ever expanding collection, and from there a movement was born.

Søren’s sister, Lise, later introduced Murano glass beads, with designs incorporating gemstones and other materials, along with a collection of earrings and rings, following later.

Each bead tells a different story and Søren likens Trollbeads to symbolical memories. According to the company’s philosophy, our lives are built on memories, and by wearing a personal collection of beads we are able to carry those memories with us.

Endless creativity is evident each year in the form of two new collections (Spring and Autumn), along with numerous limited edition beads commemorating significant occasions. Since 2000, Trollbeads have asked famous Danish designers to contribute designs, making each new collection even more diverse than the last.

With over 600 designs to choose from, start building your own story by visiting one of our branches in Nottingham and Newark.

Trollbeads are available at our Nottingham and Newark branches.
For any enquiries please contact:
Newark: Tel (0115) 947 2692 or Email: [email protected]
Worksop: Tel (01636) 705 769 or Email:[email protected]