March was a very busy month for Cope Jewellers which included our annual visit to Baselworld. As a newbie to this fantastic event I was very excited to see what the fair had to offer.

An early start from Heathrow meant we landed in a surprisingly sunny Basel around mid-morning giving us plenty of time to explore the fair and meet with some of our brands.

If you, like I was, are new to Baselworld you may not know that this is one of the biggest events in the watch calendar, where most brands will reveal their newest models and give sneak peaks in what's to come in the following year.

Held in a stunning hall in Basel, Switzerland, the fair boasts some of the most prestigious watch and jewellery brands in the world. The stalls were not that of any other fair I've ever attended. These stunningly large structures showcase the new timepieces perfectly, with each stall encompassing the brands identity.

Through the day we saw some very exciting timepieces that will be coming to our stock very soon, some of which we will share with you in future posts, so keep a lookout!

For a first time visitor the day ran exceptionally smoothly and the event itself really must be seen to be believed!

- Aimee Crossland