The bead on bracelet concept was born in Denmark in 1976 by Trollbeads. Allowing memories to be stored in charm form, the Trollbeads charm bracelets allow you to tell your story with your jewellery.

Predominately still designed by the Nielson family in Denmark, the Trollbeads own story has developed over the years. Starting by putting a singular silver bead on a leather cord, Trollbeads now combine eccentric creativity and traditional craftsmanship to offer customisable necklaces, bracelets, earrings and even rings!


Their stunning silver beads each tell a story from travelling the globe with ‘Big World’ to being a dog lover with ‘Family of Puppies’, and with over 600 designs there really is a bead for everyone!.

The fun doesn’t stop there either! Trollbeads are also known for their stunning handmade Murano glass beads. Being handmade means that every bead is unique….and speaking of unique they also make One of a Kind beads, a completely individual design, just for you!


Trollbeads have also explored the elements with beautiful precious stones including emerald, ruby, lapus lazuli and amazonite. Each as unique as the formation they came from.


Wearing your own collections of beads, each telling a story, allow you to carry your memories with you everywhere.

Start your Trollbeads story now…